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Call.No
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Title
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Publishing
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Author
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ISBN
|
Record.No
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1
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|
|
|
HF5415.13
.E5
|
Effective marketing management : planning and control systems for making better and faster marketing decisions
|
New York : Association of National Advertisers , 1973
|
Ennis, F. Beaven
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|
8286
|
|
2
|
|
|
|
HF5415.13
.B8
|
Advanced cases in marketing management
|
New Jersey, [ United States ] : Prentice Hall , 1966
|
Bursk, Edward
|
|
8847
|
|
3
|
|
|
|
HF5415.13
.S7
|
A managerial introduction to marketing
|
New Jersey, [ United States ] : Prentice Hall , 1976
|
Staudt...et al, Thomas S.
|
|
11484
|
|
4
|
|
|
|
HF5415.2
.K5
|
Marketing research : an applied approach
|
New York, [ United States ] : McGraw-Hill, Inc. , 1979
|
Kinnear, Thomas C.
|
|
14894
|
|
5
|
|
|
|
HF1009.5
.K4
|
Multinational marketing management
|
New Jersey, [ United States ] : Prentice Hall , 1980
|
Keegan, Warren J.
|
|
16152
|
|
6
|
|
|
|
HF5415
.K4
|
Strategic marketing problems : cases and comments
|
Boston, [ United States ] : Allyn and Bacon, Inc. , 1981
|
Kerin, Roger A
|
|
16159
|
|
7
|
|
|
|
HF5415.13
.M3
|
Marketing management and administrative action
|
Tokyo, [ Japan ] : McGraw-Hill Kogakusha, Ltd. , 1978
|
|
|
18112
|
|
8
|
|
|
|
HF5415
.U3
|
Marketing in an age of change : an introduction
|
New York, [ United States ] : John Wiley and Sons , 1981
|
Udell, Jon G
|
|
19877
|
|
9
|
|
|
|
HF5415.13
.A2
|
Developing business strategies
|
New York, [ United States ] : John Wiley and Sons , 1988
|
Aaker, David A.
|
|
25127
|
|
10
|
|
|
|
HF5415.13
.J6
|
Marketing plus : A positive approach to total management
|
Oxford, [ United Kingdom ] : Heinemann Professional Publishing , 1989
|
Joseph, David
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|
25459
|
|
11
|
|
|
|
HF5415.2
.K5
|
Marketing research : An applied approach
|
New York, [ United States ] : McGraw-Hill, Inc. , 1983
|
Kinnear, Thomas C.
|
|
27938
|
|
12
|
|
|
|
HF5415.13
.G8
|
Marketing management : Strategies and programs
|
New York, [ United States ] : McGraw-Hill, Inc. , 1985
|
Guiltinan, Joseph P
|
|
27951
|
|
13
|
|
|
|
HF5415.13
.K4
|
Marketing in small businesses
|
London, [ United Kingdom ] : Routledge , 1989
|
Kenny, Brian
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|
29344
|
|
14
|
|
|
|
HF5415.13
.H6
|
Competition positioning : The key to market sucess
|
New York, [ United States ] : Prentice Hall , 1993
|
Hooley, Graham J.
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|
29547
|
|
15
|
|
|
|
HF5415.13
.M3
|
Marketing management and strategy : A reader
|
New Jersey, [ United States ] : Prentice Hall , 1988
|
|
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29970
|
|
16
|
|
|
|
HF5415.13
.M3
|
Basic marketing : A managerial approach/Jerome E. McCarthy, William D. Perreault
|
Chicago, [ United States ] : Richard D. Irwin , 1990
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McCarthy, E. Jerome
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30666
|
|
17
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|
|
|
HF5415.13
.M3
|
Marketing and enterpreneurship in SMEs : An innovative approach
|
London, [ United Kingdom ] : Prentice Hall , 1995
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Carson, David
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34866
|
|
18
|
|
|
|
HF5415.13
.B72
|
Marketing management : providing, communicating and delivering value
|
London, [ United Kingdom ] : Prentice Hall , 1995
|
Bradley, Frank
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|
34879
|
|
19
|
|
|
|
HF5415.13
.M33
|
Marketing plans : how to prepare them; how to use them
|
Oxford, Boston, [ United Kingdom ] : Butterworth-Heinemann , 1995
|
McDonald, Malcolm H.B
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|
35998
|
|
20
|
|
|
|
HF5415.13
.P5
|
Market - led startegic change : transforming the process of going to market
|
Oxford, Boston, [ United Kingdom ] : Butterworth-Heinemann , 1997
|
Piercy, Nigel
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|
38841
|
|
21
|
|
|
|
HF5415.13
.K6
|
Marketing management : analysis, planning, implementation, and control
|
New Jersey, [ United States ] : Prentice Hall International, Inc. , 1991
|
Kotler, Philip
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43933
|
|
22
|
|
|
|
HF5415.135
.C7
|
Strategic marketing/David W. Cravens, Nigel F. Piercy
|
Boston, [ United States ] : McGraw-Hill Irwin , 2006
|
Cravens, David W.
|
0072966343
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80347
|
|
23
|
|
|
|
HF5415.13
.W5
|
Strategic marketing management : planning, implementation and control/Richard M. S. Wilson and Colin Gilligan
|
Amsterdam, [ Netherlands ] : Elsevier, Butterworth-Heinemann , 1997
|
Wilson, Richard M. S.
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075062244x
|
84789
|
|
24
|
|
|
|
HF5415.13
.W5
|
Strategic marketing management : planning, implementation, and control/Richard M.S. Wilson and Colin Gilligan
|
Amsterdam, [ Netherlands ] : Elsevier, Butterworth-Heinemann , 2005
|
Wilson, Richard M. S.
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0750659386
|
87928
|
|
25
|
|
|
|
HF5415.13
.P4
|
A preface to marketing management/J. Paul Peter, James H. Donnelly, Jr
|
Boston, [ United States ] : McGraw-Hill/Irwin , 2003
|
Peter, J. Paul
|
0072466588
|
90237
|
|
26
|
|
|
|
HF5415.13
.P4
|
Marketing management : knowledge and skills/J. Paul Peter, James H. Donnelly, Jr
|
Boston, Mass., [ United States ] : McGraw-Hill , 2004
|
Peter, J. Paul
|
0072552174
|
90290
|
|
27
|
|
|
|
HF5415.13
.P4
|
Basic marketing : a global-managerial approach/William D. Perreault, Jr., E. Jerome McCarthy
|
Boston, Mass., [ United States ] : McGraw-Hill , 2005
|
Perreault, William D.
|
0072525231
|
90371
|
|
28
|
|
|
|
CD:
437
|
Basic marketing : a global-managerial approach/William D. Perreault, Jr., E. Jerome McCarthy
|
Boston, Mass., [ United States ] : McGraw-Hill , 2005
|
Perreault, William D.
|
|
90473
|
|
29
|
|
|
|
HF5415.13
.P5
|
Market-led strategic change : A guide to transforming the process of going to market/Nigel F. Piercy
|
Oxford, [ United Kingdom ] : Butterworth Heinemann , 2002
|
Piercy, Nigel F.
|
075065225x
|
93143
|
|
30
|
|
|
|
HF5415.13
.M3
|
Marketing plans : how to prepare them, how to use them/Malcolm McDonald, Hugh Wilson
|
Amesterdam, [ Netherlands ] : Elsevier/Butterworth Hienemann , 2007
|
McDonald, Malcolm
|
0750683864
|
96105
|
|
31
|
|
|
|
HF5415.13
.P5
|
Market-led strategic change : Transforming the process of going to market/Nigel F. Piercy
|
Amsterdam, [ Netherlands ] : Elsevier / Butterworth-Heinemann , 2009
|
Piercy, Nigel F.
|
9781856175043
|
96113
|
|
32
|
|
|
|
HF5415.13
.C5
|
CIM coursebook : Project management in marketing/Frank Mckee... [et al]
|
Oxford, [ United Kingdom ] : Butterworth Heinemann , 2009
|
Mckee, Frank
|
9781856177153
|
96548
|
|
33
|
|
|
|
HF5415.13
.C3
|
Managing marketing in the 21st century : Developing and implementing the market strategy/Noel Capon and Roy Capon; with James MacHulbert
|
New York : Wessex, Inc., , 2009
|
Capon, Noel
|
978097934441
|
103823
|
|
34
|
|
|
|
HF5415.13
.M3
|
Marketing management/Greg W. Marshall, Mark W. Johnston
|
New York, [ United States ] : McGraw-Hill Inc. , 2019
|
Marshall, Greg W.
|
9781260084993
|
105423
|
|
35
|
|
|
|
HF5415.13
.B4
|
Marketing planning 2006-2007/Karen Beamish and Ruth Ashford
|
Oxford, [ United Kingdom ] : Elsevier Butterworth-Heinemann , 2006
|
Beamish, Karen
|
0750680040
|
111794
|